Seas of the Subconscious: Creative Directer
BASK Grocery Shopping App: UX
Angaza: Lead Designer for Energy Start-Up
Xero: Art Director, Campaign Strategy
Tradeshift: Art Director, Brand Manager
Summit: Branding & Marketing Design
Infographics Design
Archer & Latham: Brand Design
We Players: Art Direction
SF IndieFest: Art Direction & Production
Men's Wearhouse: Design & Production
Event Poster Designs
Since 2008, I’ve been working as a designer. I attended post-graduate education for visual communication and graphic design at San Francisco State University, where I had previously received my BA in digital media and studio arts. I have worked in software, web, print, animation, and as a front-end developer.
Over the years, I have contributed with hands-on pixel-pushing as well as in leadership roles as Design Lead or Art Director. I’ve hired and fostered junior designers, collaborated with copywriters, PMs, engineers, and coordinated with other stakeholders to build excellent human-centered design products. In some roles, I’ve been a formidable design team of one, owning projects from beginning to end, from ideation and listing product requirements to research, road mapping, rapid prototyping, usability testing, visual design, hand-off to engineering, and monitoring user engagement after launch.
The landscape of design has evolved rapidly in the 12+ years since my formal education. To keep my toolkit sharp and my skill sets relevant, I regularly attend workshops, bootcamps, tutorials, meet ups, and lectures. I enjoy challenging myself to learn and to try out new techniques, software, CS languages, and technologies. Currently I focus on building high quality, usability-tested product interfaces that employ human-centered design principles.
A native of the Bay Area, I’ve lived in Miami, Brooklyn, Portland (OR), Nevada City, and traveled literally around the world twice (so far). After being away, I’ve always found myself drawn back home to the Bay. I enjoy backpacking and hiking in the California wilderness, bicycling around town, playing & recording music, helping my dad with his horseradish farm in Nevada City, and plotting my next art projects.
One in a series of four animationed headlines to announce Xero USA partnerships with Squarespace, Microsoft Office 365, Apple, and Paypal to benefit small businesses. Featured on banner ads and the Xero USA homepage.
As Lead Designer at Sycle, I collaborated with production designers, copywriters, and C-level stakeholders to create a brand for Sycle Pro, a transitional rerelease of the software as a series of updates. I also oversaw regular release of marketing materials and trade show environmental graphics and collateral.
As art director and leader of the design team at Tradeshift, I was responsible for a complete redesign overhaul of the Tradeshift web presence. Under my direction, the design team collaborated with the marketing department to create ad campaigns, environmental graphics for trade shows, digital and social media assets.
Three samples of infographic design work.
Graphics for an advertising campaign by the Archer & Latham Financial Analytics, to add an element of humanity to their investment branch.
Branding design for Ondine, a site-specific work by the San Francisco immersive theater group We Players.
Branding & design for the San Francisco Independent Film Festival. Lead Designer.
Brand design for startup Summit, including logo, typography, and taglines. Presented here as desktop and mobile landing pages.
Illustration and designs for Men's Wearhouse marketing campaigns.
Eight samples of editorial headline designs for journalist and writer colleagues.
Four samples of printed poster designs:
Logo, letterhead, and web design for the Frond urban gardening company.
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